Pay Per Click

Paid To Blogs

2006-08-10T02:00:00.000-07:00

There are many site right now promoting this particular services for members to earn an adsense revenue generated using the simple method at this site.

The idea comes from www.Senserely.com and later on adopted by www.Soulcast.com. This site implement an adsense revenue sharing services for all members to earn a portion of it. While this services is new, other has already trying to grab the opportunities to capture the market segment.

There're plug-ins for Joomla and Wordpress for the adsense revenue sharing module. Google already being acknowledge about this activities and allowed it be used. Anyway, any click fraud that happen by using this method could make the user being banned.

Legalities of Adsense Revenue Sharing Program.

2006-08-04T03:32:00.000-07:00

Google has always kept the revenue share a heavily guarded secret. There are many site around the Internet has been testing this particular services that should provide everyone an equal opportunities to maximised their adsense income legal way.

The point is, some of the Adsense Publisher are worried about Google banning their Adsense account when joining this services or providing this services. Some internet forums being detected having this kind of services. Such forum likes http://www.webmastershome.com and http://forums.digitalpoint.com has known to provide this services.

This technique firstly tested by Shawn Hogan from DigitalPoint.com and later being adopted by Jitender from Webmastershome.com. They use VBulletin as their main forum script. But you can also get a phpBB2 MOD for revenue sharing module.

Some article sites like www.senserely.com has also provided adsense revenue sharing services just like the forum.

Google has said to remark on this matter,

"Currently, it is not against AdSense program policies to display ad code from other publisher's on your sites. You can review our complete program policies at https://www.google.com/adsense/policies.

The AdSense ad code on the 'Ad layout code' page is valid for any page in any site that complies with our program policies. Please note AdSense publishers are only allowed one set of Google ads (one copy of the AdSense ad code) on each page.

We constantly monitor all of the web pages displaying Google ads. If we find that one of your web pages violates our policies, we will notify you and ask you to remove the AdSense ad code from that page."

So here we are, do you think there is a legal issue regarding this matter? If yes, feel free to contact Google anytime.

Good Clicks, Bad Clicks: Recognizing The Signs Of Click Fraud

2006-07-24T17:25:00.000-07:00

Search engine marketing is a billion dollar industry—but click fraud poses a threat to search engine advertising companies and online marketers alike. Pay-Per-Click ad campaigns are a fairly simple concept; advertisers bid on popular search keywords and pay the search engine ad companies every time someone clicks on their ad. This is a mutually beneficial relationship for the advertiser and the search engine company. The problem comes when the advertisers’ numbers—and their bills—are falsely inflated through click fraud.

What is Click Fraud?

Boris Mordkovich of Search Marketing Standard, a magazine devoted exclusively to search marketing, defines click fraud as “any click made on an ad with no intention of actually buying or looking for information, but rather with the intention of depleting the advertiser’s budget.”

Who is Behind It?

Who would benefit from deliberately running up your bill? To start with, your competition would. The ads in the top spots are always in the crosshairs of the ads a little further down the page. And if your competitor clicks on your ad a few times a day or a few times a week, the search engines won’t notice such small numbers. Doesn’t sound like much but it can really add up, especially when you have multiple competitors doing it. So they just chip away at your budget until you can no longer afford to advertise on that search engine.

Another common source of click fraud is search engine affiliates. When webmasters get a cut of the revenue from the ads on their sites, they sometimes play the same game as your competitors. They quietly click away at your ad and raise your bill—and their profits—one click at a time.

“It Could Happen To You”—Fighting Back

When you think you have found a case of click fraud, you need to gather your information:

1. the questionable clicks
2. the keywords that were clicked on
3. when they were clicked on, and
4. the country from which the clicks originated.

You can do this yourself by monitoring your server logs and watching for unusual increases in activity or repeated clicks from the same ISP address. Or you can get a third party to research it for you. Clickclub.com, AdWatcher.com and WhosClickingWho.com are examples of services that will analyze which of your clicks are valid and present you with all the relevant information in an organized report. This type of service may cost you from twenty to a hundred dollars a month.

You can email this information to your search engine and request an investigation for the purpose of obtaining a refund. Mordkovich warns that you should expect some resistance, but says “it’s important to elevate the issue to a supervisor.” If the search engines know you are serious, they will look into your claims.

The key to not becoming a click fraud victim is to be aware. Watch the sources of your clicks. Check your server logs. Watch for spikes. Consider a third party watchdog if necessary. Click fraud is both real and prevalent. So use a little caution and you can save yourself a great deal of money down the road.

Powerful Pay Per Click Tactic

2006-07-24T17:05:00.000-07:00

Can you guess what the tactic is?

Okay, I'll tell you. A very powerful tactic, that you need to be using right now with your pay per click campaigns, is to Bid High.

So what you might be saying? Heard it before?

Thing is, it is SO effective when used properly that it almost can't be denied. On the flip side, when used incorrectly, its like throwing your money down a bottomless pit.

So how do i do it right, you might be asking? Glad you asked. It depends upon which pay per click search engine of choice you are using. Lets stay with the big two, Google Adwords and Yahoo! Search.

With Google Adwords you must combine a high bid price with a well written and compelling ad. Google rewards relevant ads with a lower price per click. So, therefore, you might start out paying a high price per click, yet if your ad is specific and cleverly written, which should get you frequent clicks, this cost per click will decrease dramatically. The key here is patience, and to not panic if you are spending a lot in the first few days, along with testing and refining. Once you are receiving a great click through rate, the initial price you was paying per click should be slashed. Naturally, you must calculate whether your sales conversion rate makes this economic even with the dramatically lowered pay per click price. But more often than not, assuming your sales letter is good, this will be the case.

So what makes a good pay per click ad, you might be wondering?

Relevancy and something that grabs the attention of the visitor. If your product is about office desks, make very sure the ad mentions office desks in the title and body of the ad! Also you need a 'hook' within the ad, which attracts the interest or curiosity of the searcher. For instance, 'Read the Real Truth on Office Desks'.

Using this method, high price plus great ad, should give you a high ranking in the search engine pay per click listing for keyword phrases you have chosen.Thereby, giving you an important online search presence for your product, whether you own, or as an affiliate, for a reasonable and profitable cost.

Again, remember you will need to test sales conversion to discover whether the campaign is profitable or not. Because, no matter how fine the click through rate is, and how far it lowers your cost per click price, if sales are converting badly, it won't be profitable.

Okay, so that is Google Adwords. So what about Yahoo! Search?

Well, it works somewhat differently. There the highest bidder always ranks top.

So the trick there is to slowly increase your bid, until other bidders on the same keyword phrases feel the heat and give up. Or, alternatively, put in a wildly high bid and scare off the competition, who can't or won't match you. They will back off, and you will pay only a penny more than the next highest bidder is prepared to go.

The higher you are ranked, the more sales generally you will get. Look at it this way. Would you prefer to pay ten cents a click and get one sale a month, or fifty cents a click and make thirty sales? With Yahoo! Search the conversion ratio is even more important, since you generally pay more per click to attain the highest rankings.

So, are you ready to dominate the Pay Per Click Wars?

Simple Ways to Build Your Internet Business

2006-07-16T18:42:00.000-07:00

The competition is becoming tougher. Millions are online, but hundreds and thousands of internet businesses are also out there. Customers are able to demand more because they know there are many alternatives out there for them. With so many others to struggle with and against, how will you stand out? How will you make it with flying colors to the top?

Let us count the ways to earn towers of profit!

1. Website Development Is a Must!

Design

The appearance and content of the site must be pleasant enough to attract people to read on and buy.

Don’t mess up your page with too much information. The message may not get across if there are too many confusing details seen in your page.

The page must load easily. The text and graphics should be clearly viewed. It should not be too large that would make the clients impatient. They might not choose to wait.

Make sure also that your site don’t look cheap. Visitors might not take your website seriously if it is too plain and if the designs are screaming. Win the trust of your visitors and clients by making your website look as if it had been invested upon. Impression says a lot about your credibility to make a sale.

Content

If you have a product or service to sell, it must be on the page. The product information and price must be seen right away. Bank on the total packaging of your product to do the sales talk for you. Give direct to the point. Emphasize on the edge of your product or sales from the rest. Tell right away whether you have lower prices, higher quality, desirable services or better incentives. Promotions, freebies and contests would also stimulate the interest of the clients and visitors.

2. Promotions

Register on search engines

People use search engines when looking for something they need. It is a must that you are out there when they look for your product or service. Register on top search engines.

Publicize

Use the link to your website as your signature when you send out messages to your friends and to your mailing list. Use the signature also when posting in forums or newsgroups.

Publish announcements and articles. Make your presence felt in that part of the online community that shares interest in your products or services. Come up with
Utilize also traditional and offline means of promoting like including your website address in your business cards, stationeries, and company letterheads.

3. Pursue Other Means to Additional Revenue

Affiliates programs

Through affiliate programs, other people can sell their products or services on your website. By simply linking to another website that sells merchandise intimately related to yours. They will do all the hassles of handling and collection and you get part of the profits.

Host paid ads

You get paid when hosting internet advertisements on your webpage. Each time an ad or banner is shown or someone clicks on that ad or banner, money comes in. Several companies online will be willing enough to match your website with the advertisers. Just make sure that you properly delineated the conditions and terms of payment before signing up. It is just usual surfing for your visitors. They would read, they would click, they may not buy, but you still get to earn.

Searchboxes

Locate for search engines that pay to have their searchboxes included in your website. Whenever a search was made using their engine from your website you earn extra money without stress.

4. Think

Think of what else you can do and how you can do it. You’ll never know the next challenge in store for you out there.

Foresee whatever difficulty you could possibly encounter. Consider the strengths of your strategies. Focus and improve on those strengths.

Think of new skills that you need to learn. Are there new technologies developing out there? Is there still a need for my commodity? Or are their needs changing? Do I have to change something in my product or services? Do I have to do some repackaging? Enhance on the new skills or features that you need to concentrate on.

In this ever changing world, you have to be responsive to the needs and demands. Know what sells, how to sell, where to sell and when to sell. Answering these questions will help you now. But knowing why you sell, the desire to be successful, to earn profits and to make your services available out there will help you sustain a momentum that will keep money coming in.

Traffic Generation Basics – Your Marketing Plan

2006-06-14T19:55:00.000-07:00

You may already know all of the various traffic generation basics, but still find that your site still isn’t getting the amount of traffic that it deserves. This could be happening for a variety of reasons, and it is important to find out what those reasons are and make the necessary corrections.

The first thing to consider is what you are currently doing in terms of marketing. Are you actually using the traffic generation basics to get traffic? Do you even have a marketing plan? Marketing can be very time consuming, but if you want traffic, it is necessary. The days of ‘build it and they will come’ are over. There are billions of websites in existence, and unless you tell them you’ve built it, they aren’t coming! Don’t wait for them to come – go out and drag them in!

If you do have a marketing plan, and you actually are using the traffic generation basics, and you still aren’t getting the traffic, take a look at your marketing materials. Your signature files, your short ads, your solo ads, your PPC campaign text, and everything else you use in your traffic generation endeavors should be located in one file. Take a long look at it all. Maybe your words aren’t working.

Are you allowing enough time to employ your marketing plan each week? 90% of your working hours should be spent marketing your website and generating traffic. Most successful Internet Marketers make sure that they are working enough hours, and putting in the marketing time needed to make the income that they desire. Are you doing this? If not, you need to take a look at your schedule and make some changes.

If you are involved in joint venture deals, and you aren’t getting traffic, that is a real problem. It is time to take a look at those deals and see if you are in fact benefiting from them. If not, maybe it is time to find new JV partners who can get you the traffic that you need. It may also be a simple question of reworking an existing deal that you have with your current JV partners.

Take a look at your links as well. Do this by looking at your website statistics. Are the sites that are linking to you sending you any traffic? If not, you need to start a new linking campaign that will enable you to find sites that will send you the traffic you need. What about the forums that you are posting in? Are they as active as they once were? Start searching for new communities to hang out in to employ some traffic generation basics.

Take a long hard look at your marketing plan, and note what is working and what is not working. Try to determine what the problem is with the marketing actions that are not working, and do a little research to determine ways that you can improve what is working. If you don’t have a written marketing plan, now is the time to make one. You should write down what you are marketing, how you will market it, the marketing materials that you will use, and the amount of time you will spend on each marketing task each day or week.

Traffic is everything. If you’ve tried everything that you can think of and nothing is working to your satisfaction, maybe it is time to bring in some hired guns for traffic generation basics. Visit http://www.TheIMconnection.com to find more information on getting the help that you need right away! Traffic generation is an ongoing process. There is no end in site. Think about the big sites like Yahoo – even Yahoo still uses traffic generation basics!

About the author:
Jason frequently gives tips like this to the subscribers to his newsletter. Visit JasonDeVelvis.com and subscribe to his newsletter today!

Affiliate Programs vs Adsense Earning

2006-05-04T16:45:00.000-07:00

Affiliate programs are often compared by looking at the EPC – earnings per click.

However, if you want to compare affiliate programs commissions with AdSense earnings, a more precise way is to calculate the payout you receive per 1,000 page views (CPM).

Here's how to calculate your CPM:

Let's say you earn $180 in affiliate commissions from 30 thousand (30,000) page views. $180 divided by 30 = $6. You have a CPM of $6. Not very inspiring, but not uncommon.

The AdSense stats display the effective CPM you earn.

Remember, AdSense doesn't have to replace your affiliate commissions. You can earn affiliate commissions AND AdSense commissions from the same page.

If you have a very efficient site with a high conversion rate, AdSense may not be right for you – or perhaps it would be suitable for SOME pages, but not others. Remember, the more choices you give people, the more likely you are to confuse them.

However, if you're creating a large information site, or if you have a site that does not have a brilliant conversion rate, AdSense could prove to be a very profitable addition to your site.

(Strictly speaking, CPM means COST per 1,000 impressions, but the calculation works OK whether you're spending money or earning it.)

How Adsense Matches Ads To Webpages

2006-04-30T05:27:00.000-07:00

Google is doing a good job of finding ads that are highly relevant to the web pages.

Google says:

"We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."

Occasionally Google gets it wrong. It places great importance on the file name. So be sure to use important keywords in the file name of each page, such as "contextual-advertising.html" for an article on contextual advertising.

Also, watch out for your anchor text – the words in the links on your page. We've found that sometimes if irrelevant ads are being served, you can fix the problem by rewriting anchor text.

You can check the relevance of the ads by looking at the text ads near the top-right of this page.

How Much Can You Earn?

2006-04-29T13:10:00.000-07:00

Let's say you have a goal of earning $100,000 a year from AdSense. Is that possible?

Let's see ... $100,000 divided by 365 = $274 a day. So your goal is to produce either:

274 pages which earn $1 a day
OR
548 pages which earn 50 cents a day
OR
1096 pages which earn 25 cents a day

The following are hypothetical cases. To earn $1 a day per page, you need, per page...

400 visitors, 5% click-through rate (CTR) and average 5c payout.
Or 200 visitors, 10% CTR and an average 5c payout.
Or 100 visitors, 10% CTR, and an average 10c payout.
Or 100 visitors, 5% CTR, and an average 20c payout.
Or 50 visitors, 10% CTR and 20c average payout.
Or 25 visitors, 20% CTR and 20c average payout.
Or 20 visitors, 10% CTR and 50c average payout.
Or 10 visitors, 20% CTR and 50c average payout.
Or 5 visitors, 20% CTR and $1 average payout.

Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day. You'd need 274 x 50 = 13,700 pageviews a day.

Does that sound too tough? If so, you'd better look for more profitable keywords and ways to improve your click-through rates.

Let's try a different scenario. You choose more profitable keywords and make your $1 on average per page from, say, 10 visitors. 274 x 10 = 2740 pageviews a day.

That's looking easier to achieve. If your average visitor sees 3 pages, you now need 913 unique visitors a day.

Is that too tough to achieve in your niche? If so, create two sites, each attracting half that number, 456 unique visitors, a day.

Can't achieve those click-through rates and payouts? Then you'll either need more pages on your sites on more niche sites.

Some affiliates have a goal of writing one article a day and building one site a month.

Need a little more help reaching that $100,000 goal? Add affiliate commissions into the equation. Add a newsletter for repeat sales.

Choose the goal which best matches your site or sites.

Then start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site.

Please note, because of the AdSense rules, these are all hypothetical cases. I'm not allowed to give real cases. Real CTR rates and payouts vary hugely.

Will Those Ads Appear?

2006-04-29T12:47:00.000-07:00

Publishers can choose to have their ads displayed only on Google or also on a large network of sites.

Will AdSense ads you see on Google appear your pages? To get an idea, find web pages that have material similar to the content you're planning to create and look at their AdSense ads.

You can also use AdSense's preview tool to see which ads are being displayed to people in different countries.

Beware: If you choose certain topics, Google will not allow you to place AdSense ads on your site and you'll miss out on a very lucrative opportunity.

Such topics include gambling, firearms, ammunition, balisongs, butterfly knives, and brass knuckles; beer or alcohol; tobacco or tobacco-related products; and prescription drugs.

Experience With Google Adsense

2006-04-29T11:51:00.000-07:00

The payment you receive per click depends on how much advertisers are paying per click to advertise using Google's AdWords service. Advertisers can pay as little as 5 cents per click and as high as $10 or $12 in profitable niches, perhaps even more sometimes. You earn a share of that.

So your payment rates can vary enormously.

The rules forbid me from revealing my stats. However, in the tests I'm doing on five sites, the results have been startling – far better than I expected. The results are much better than I receive from many affiliate programs.

In the past, I've talked to affiliates who were happy to receive $5 or $6 CPM (per 1,000 page views). My results from AdSense leave such affiliate revenues far behind.

I've increased my use of AdSense. It's a winner!

If my results are typical, it helps enormously if you build very simple, uncluttered pages so that the ads catch the visitor's eye more than anything else